Tag Archives: millennial donors

#MCON2012 Takeaway from an AFP Member

written by Willie Matis.

Last Thursday, local consulting group – Achieve – put on a fantastic VIRTUAL conference that had speakers talking about how nonprofits can engage the next generation of donors, what to do now, and how to prepare for the future because of how technology is changing.

There was A TON of information flowing throughout the entire day, but the one thing that kept being brought back up and resonated the most with me is something that I’ve heard some fundraisers say, but others may be missing the boat.

Tell your story.

Books

flickr photo by rittyrats

Telling your organization’s story is so important to the millennial generation.  And, many of you are probably shaking your heads and thinking – Gosh, I already know this.  We try to incorporate success stories in each of our direct mail pieces.

Well I am telling you that MORE is needed.  We, millennials, know that there is going to be a story in your direct mail piece.  Almost so, that we don’t really pay attention to that story.

Tell your story has a different meaning to us……… because we want to be a PART of your story.

Throughout the day at #MCON2012, you could hear different strategies on how to get millennials involved, how to best engage your millennial employees, and how to let millennials own your brand for a bit to let them get to know your organization better.

Telling your story to millennials means this:

– Constant sharing of successes ANDfailures.

– Asking others how THEYwould suggest giving your story a better outcome.

– Giving ways for others to make THEIR OWN STORYusing your brand’s mission.

Telling your story is a lot more than telling now.  Letting others be a PART of your story and letting go of your brand every now and again is an important step in the right direction of engaging the next generation.

What do you think?  Did you attend #MCON2012 and get a different take?
How have you increased your story telling in your fundraising?
Comment below.. or talk with us on Twitter – @AFPIndiana

1 Comment

Filed under Fundraising in General

The Millennial Impact: What it says about Millennial Giving

A couple of weeks ago, a  local fundraising consulting group – Achieve – released another groundbreaking report on Millennials.  The report covered how they learn about nonprofits, engage with nonprofits, give to nonprofits, and even gave us a few case studies on how nonprofits have been able to engage the generation and attract them to give.

The quick and dirty from the infographic – Millennials are giving (75% who answered the survey). and they want to know exactly what difference their gift will make.

How do you show your donors that their gift has made a difference?
How do you do it quickly for the millennials?
Do you have questions on what tools are out there?
Comment below!  Let’s discuss it.

 

Leave a comment

Filed under Fundraising in General

3 initiatives to attract millennials to your cause!

post by Willie Matis

In July 2011, there was a great article written on fundraisingcoach.com. Written by Christina Attard (@gptekkie), the article entitled “Good news about Millennials and Fundraising” dove into great statistics and tendencies about millennial, specifically millennial donors.

Christina touched on the very important aspects of millennials to remember…

  • Millennials aren’t in the best position financially to be giving money away.
  • Millennials expect to be treated exactly like donors of past generations only through different media and outlets
  • 55% of millennials are giving already; what about recognizing the top tier of millennial donors
This banana doesn't exist anymore!

Calculating a budget is hard! (flickr photo by JorgeBRAZIL)

 

As a millennial, personally there is not a lot of cash to be given to ALL of the organizations that do a FANTASTIC job of serving the causes that I am passionate about.  However, there is plenty of time to serve your nonprofit.

 

As a fundraiser, I want to make sure that potential millennial donors have a chance to connect with my organization, remember what we do, and make a positive impact.  Making that initial connection with millennials is critical.

Here are 3 initiatives to make it easy for the technology-using, passions-flaring, and world-saving millennials to make an initial connection with your non-profit’s cause that will last forever:

  • Action alerts – whether this be asking to donate a tweet, use house party profits for your organization, or send an email to a legislator, giving millennials goals to achieve is the first step. And make sure these goals ask them to use tools that they are already using!
  • Leadership programs – create  an opportunity that encourages the millennial working for your organization (or the millennial that has been volunteering since high school) to lead a program that includes others from their friend and professional network to create awareness for your cause.
  • Volunteer/internship opportunities –  especially for college-aged millennials, the first volunteer or internship that they participate in could be the organization that they will support the most.  Knowing that you made an impact within a summer internship creates a link to that organization that is hard to break.

These initiatives are just the beginning, may not result in a lot of initial donation, but can create a group of loyal followers who WANT to make a difference.

—————————————————————————————–
Millennials
– what opportunities with non-profits have caused you to maintain your connection with their cause?
Fundraisers – how have you created opportunities to let young professionals make an impact on the community under your organization’s mission?

Comment below! Tweet us – @afpindiana .. or Facebook us.

Leave a comment

Filed under Fundraising in General