Tag Archives: fundraiser

NFC. QR Codes. Fundraisers! Stay Ahead of the Curve.

written by Willie Matis

So, I almost hesitated in posting about this, but after seeing that the Event Manager Blog wrote about NFC back in April of 2011 I felt that we as fundraisers need to have this conversation.

NFC.

QR.

SERIOUSLY?? What is with all of these acronyms?  Honestly, you don’t NEED to know what they stand for, you just need to know what they ARE and what they DO.

What are QR codes and what do they do?

Hopefully by now, most of us know what QR codes are.  Here is one below…

https://i0.wp.com/bit.ly/Laxrv9.qrcode

You can scan this thing with your mobile phone (go ahead see where it takes you).  After you scan it, you are taken to a mobile site.  A lot of fundraisers are using this to lead potential donors to a mobile giving site, especially during events.  QR codes are great.  You can customize them with your logo, any colors, and any shapes that you would like.  If you want to stay on top of QR codes and how you can put them to EXCELLENT use, pay attention to Joe Waters’ blogs & tweets (he is in the process of writing QR Codes for Dummies). QR codes give you a chance to direct a donor to the exact site you want to send them to.

But there is a new player in town..

What is NFC and what does it do?

Have you used the “Bump-It” app on your smartphone yet? If no – it’s an app where you can easily transfer contact information, movies, or apps simply by giving each other a fist bump with your phone in your hand.  If yes – you are a little ahead of the curve when it comes to NFC.

(By the way, NFC is not talking about the conference in the NFL.)

After reading more about NFC’s capabilities, I am becoming a bigger and bigger fan of it when comparing it to QR codes.  Reason 1 – because of the ease for people to connect with you on social media through NFC.  Reason 2 – my QR scanner on my phone always screws up and has led me to end a lot of my tweets with #droidproblems.

Okay, Willie tell us more about NFC. NFC stands for “Near Field Communication”.  The best example other than the Bump-It app that I can think of is the Mastercard QUICK PAY

How can fundraisers use NFC to their advantage?

I can see it being used best at fundraising events.  If you read this blog that was just written at the Event Manager Blog, then you can read about a case study done where event-goers were able to tell their friends on Facebook which appetizers they liked best, simply by swiping their bracelet next to the label of the particular dish.

Another great way to use NFC is giving guests a chance to quickly upload pictures from photo booths at an event.  For both of these examples, all that event-goers had to do was load their social media log-ins into their bracelet.  Trust me, these NFC companies have experts to take care of the backend stuff – you don’t need to worry too much about the tech stuff.

NFC and QR Codes and Mobile… oh my!

NFC and QR codes will be ever changing.  Especially in the beginning because they will be competing for the top spot.  I think each will have its advantages and it’s disadvantages.  For the right now, QR codes are your most cost effective approach because you can create them for free using bit.ly.

But I would suggest learning more about both (here is a recommended NFC company).  Mobile is no longer the future, mobile is now.  As fundraisers we need to stay ahead of the curve.

Have you used QR codes or NFC in a campaign or event and seen success?
What is your biggest obstacle with mobile?
Stay ahead of the curve, join the conversation!

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Direct Mail Pieces that will attract Millennials

post by Willie Matis

Millennials
don’t
read.

So.  You may be wondering why I am talking about direct mail pieces that attract millennials if millennials don’t read.  Now this isn’t entirely true, but it did suck you into reading further right? Okay, so if you are a millennial then I need to regain your attention right about….

NOW! Check out this picture…

books read in 2009

flickr photo by stevecoutts

For us fundraisers, it is hard to get ANYONE’S attention.  Let alone the “multi-tasking, ever-texting, no eye-contact” millennials.  (This is where I stop making fun of people my age and get to show you that we are capable bodies.)

These two articles here (Article 1, Article 2) show that millennials DO READ, we just do so differently.  We don’t go to the library and take out Encyclopedia Brittanica Volume 5 out anymore to learn about seals  and sharks.  At least we haven’t since the 3rd grade. So, if millennials read but read differently, then how can you tailor your direct mail differently?

1. Don’t put it in an envelope.

We have already received too many credit cards, bills and other junk in envelopes.  Make your direct mail piece a unique size that does not resemble an envelope in the slightest bit.

2. Immediately give us an action.

Similar to how I told the millennials to look at that picture.  Your eye catching image, title or picture needs to present an action that can be taken.  After you tell us what to do, we most likely will read the your short paragraph to understand WHY you want us to take that action.

3. Make that action something that you can track.

So this is the tricky part.  You want to find out if your direct mail piece worked.  Obviously in the past, you judge successful direct mail by responses that include a check.  The likelihood of a millennial having a checkbook is very, very slim.  The likelihood of a millennial having a checkbook in their purse or somewhere that they KNOW where it is?? Probably impossible.

Make the next action measureable.  You are probably now thinking about sending us to your website and having us sign up for your eNewsletter.  IF YOU CHOOSE TO DO SO! Just be honest in telling us why you are having us fill out another online form asking us for our name and email address.  Just tell it like it is.  Have the header of the sign up form say – Yes we are asking for you to sign up for our eNewsletter because we really want to tell you a story about how you can help Timmy the Elephant protect his family in South Africa.

(So that was a made up story but it takes me to my final point.)

4. Tell us a fantastic story within 48 hours of us taking that action.

Timmy the Elephant protecting his family in South Africa would be a great story for the millennial who is worried about elephants going extinct.  John Doe going from homelessness to helping others off the streets will be great for the millennial who wants to assist the homeless.  Tell us a fantastic story, but tell it in a fantastic way.

So if you read every word of this blog post, you are either 1) not a millennial or 2) I did a great job of attracting you, the millennial.  Your action step? Subscribe to this blog & we will talk more about how to tell stories that engage millennials.

 

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Filed under Direct Mail