Monthly Archives: July 2012

#MCON2012 Takeaway from an AFP Member

written by Willie Matis.

Last Thursday, local consulting group – Achieve – put on a fantastic VIRTUAL conference that had speakers talking about how nonprofits can engage the next generation of donors, what to do now, and how to prepare for the future because of how technology is changing.

There was A TON of information flowing throughout the entire day, but the one thing that kept being brought back up and resonated the most with me is something that I’ve heard some fundraisers say, but others may be missing the boat.

Tell your story.

Books

flickr photo by rittyrats

Telling your organization’s story is so important to the millennial generation.  And, many of you are probably shaking your heads and thinking – Gosh, I already know this.  We try to incorporate success stories in each of our direct mail pieces.

Well I am telling you that MORE is needed.  We, millennials, know that there is going to be a story in your direct mail piece.  Almost so, that we don’t really pay attention to that story.

Tell your story has a different meaning to us……… because we want to be a PART of your story.

Throughout the day at #MCON2012, you could hear different strategies on how to get millennials involved, how to best engage your millennial employees, and how to let millennials own your brand for a bit to let them get to know your organization better.

Telling your story to millennials means this:

– Constant sharing of successes ANDfailures.

– Asking others how THEYwould suggest giving your story a better outcome.

– Giving ways for others to make THEIR OWN STORYusing your brand’s mission.

Telling your story is a lot more than telling now.  Letting others be a PART of your story and letting go of your brand every now and again is an important step in the right direction of engaging the next generation.

What do you think?  Did you attend #MCON2012 and get a different take?
How have you increased your story telling in your fundraising?
Comment below.. or talk with us on Twitter – @AFPIndiana

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Creating an online community where followers help each other

After an off week, last week, because of the awkward placement of Independence Day.  No one wasn’t going to NOT celebrate the 4th of July at some point last week.

But now we are back in action, bringing you thought provoking ideas on best practices, the latest news on our chapters events and still attempting to get livestreamed events up and running for those who can’t always make it out of the office for our Brown Bags or Education Luncheons.

With that being said, we want to make sure that the AFP online community is bringing you what you need.

A sort of spin on this month’s Brown Bag – “What Do CEO’s Want and Need from Development Folks?” – we want to ask YOU….

What do Development Folks Want and Need from the AFP-Indiana Social Media outlets?

A quick recap of what we have to offer:

– This blog! Subscribe here.
Facebook page.
THE TWITTER.
Our LinkedIn Group (Members Only).
Livestreamed Events.

The mission of AFP chapters everywhere is to encourage and foster growth of development and philanthropy.  All of our social media outlets are tools to be used by all fundraisers – members, non-members, Indiana based and beyond.

1) What would you like to see from our social media outlets in the future?
2) What do you think can be done to help encourage other members to use our social media communication?
3) What other suggestions do you have for AFP?

Comment below.  Start a conversation on FacebookTweet at us. Or start a new discussion in the LinkedIn Group!

We are looking forward to hearing from you.

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Filed under Social Media