Today’s post is a guest post written by Sandy Rees. Sandy Rees CFRE, founder of GetFullyFunded, helps nonprofit leaders raise the money of their dreams and build successful Boards. She’s a Coach and Consultant and provides clients with the “how to” of fundraising as well as help with personal/professional development. You can learn more about her and the GetFullyFunded system at www.GetFullyFunded.com.
Speaking the truth in fundraising is critically important. As an AFP member, I subscribe to a code of ethics that’s based on truth and professionalism. Yet, I find many professional fundraisers aren’t totally speaking the truth in fundraising. Let me explain.
Speaking the truth is not just about telling factual information about your organization. It’s also about your personal willingness to accept what’s true about your fundraising environment. It may require you to shift your thinking a bit and let go of some beliefs that aren’t serving you.
The truth is that your organization was started to do something worthwhile and make a difference in this world.
Whether you’re feeding the hungry, protecting clean water, or preserving history, you’re really about changing lives. That’s the first piece of truth you must believe in.
Next, you MUST accept that if your organization is doing something worthwhile, it’s worthy of receiving donations. Lots of donations.
I’m astounded at the number of people who view their organization as “just a little nonprofit” and don’t see it as equal to other nonprofits. They say things like “Our mission isn’t sexy like _______.” “We don’t have major donors like _______ does.” “We can’t get the media’s attention like _______ does.” Do you see the stinkin’ thinkin’ here? When you think like this, you are actually setting the course for the future. You’re dooming your nonprofit to remain small.
Here’s the truth: your nonprofit is just as worthy as any other nonprofit out there. So start acting like it.
Finally, you must believe that no matter what you hear on the news about the economy, there are people out there who want to support your cause and are willing to make a gift. (If you need to, read that sentence again and again.) It’s true. I heard from a client just the other day, that they reached their campaign goal already this year (and they have nine months to go!). You are no different. You can do this too.
The success in fundraising happens when you use best practice fundraising techniques with a positive outlook, and you expect good things to happen. Once you learn how to recognize and speak the truth, I bet you’ll find it incredibly freeing, and you’ll find fundraising to be easier and more fruitful.