written by Willie Matis.
Last Thursday, local consulting group – Achieve - put on a fantastic VIRTUAL conference that had speakers talking about how nonprofits can engage the next generation of donors, what to do now, and how to prepare for the future because of how technology is changing.
There was A TON of information flowing throughout the entire day, but the one thing that kept being brought back up and resonated the most with me is something that I’ve heard some fundraisers say, but others may be missing the boat.
Tell your story.
Telling your organization’s story is so important to the millennial generation. And, many of you are probably shaking your heads and thinking – Gosh, I already know this. We try to incorporate success stories in each of our direct mail pieces.
Well I am telling you that MORE is needed. We, millennials, know that there is going to be a story in your direct mail piece. Almost so, that we don’t really pay attention to that story.
Tell your story has a different meaning to us……… because we want to be a PART of your story.
Throughout the day at #MCON2012, you could hear different strategies on how to get millennials involved, how to best engage your millennial employees, and how to let millennials own your brand for a bit to let them get to know your organization better.
Telling your story to millennials means this:
- Constant sharing of successes ANDfailures.
- Asking others how THEYwould suggest giving your story a better outcome.
- Giving ways for others to make THEIR OWN STORYusing your brand’s mission.
Telling your story is a lot more than telling now. Letting others be a PART of your story and letting go of your brand every now and again is an important step in the right direction of engaging the next generation.
What do you think? Did you attend #MCON2012 and get a different take?
How have you increased your story telling in your fundraising?
Comment below.. or talk with us on Twitter – @AFPIndiana